Your press release must be concise and stick to the facts. A steady flow of information from your company (especially positive news) helps you stay relevant and attract potential customers. Press releases are a crucial aspect of a public relations strategy. The news could be an award, an upcoming event, hiring a new CEO, or anything your organization deems newsworthy. What is a press release?Ī press release is an official statement that your organization uses to make an announcement for public release. In this article, we’ll show you how to write a press release that gets picked up by journalists as well as best practices to adhere to when you’re making your pitch. It’s a great way to stay top of mind with your audience, build relationships with journalists, promote your business offerings, and grow your brand authority.

You have to share relevant information at the right time, through the right channels, and do it in a way that your audience wants to consume.ĭone right, a press release becomes a pivotal part of your public relations strategy. The traditional, drab press release that was written by an intern to score a quick backlink from a highly-rated site won’t cut it anymore. PR isn’t just about feeding a news cycle. Journalists are overwhelmed with pitches and only the best will make it to the top of the pile. According to a Muck Rack survey, 48% of journalists receive between 1-5 pitches a day and 13% receive over 20 pitches a day.

Book launch press release sample